Email marketing

  

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.

In an age of increasing usage of social media for advertising, email marketing still rules the roost, according to a study conducted by HostPapa:

  • 94% of Internet users use email, while only 61% use social media
  • 75% of adult online users say that email marketing is their preferred marketing method           email messages have a much wider range of formatting possibilities than social media messages

The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted). 

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