Some brands think that having a social media presence, like a Facebook page or Instagram account, checks that ‘social’ box off and they move on to the next thing. While having a presence on the most popular social media channels is imperative to a coordinated strategy, why pass up on the niche targeting capabilities and unique ad options delivered by these social giants?
Social campaigns give you the ability to find exactly who you’re looking for. Whether it’s Marketing Directors and decision makers in IT on LinkedIn, or people who’ve shown an interest in luxury jewelry on Facebook or Instagram, users freely give information to social channels, thus giving us the ability to find them and provide ultra-relevant messages. With social, we know exactly who we’re talking to and ensure our campaigns are built to talk to a person instead of an audience. Social media advertising and management is essential to laying the groundwork for dynamic brand awareness.